NEW TECH FOR THE PROMOTION OF ROMAN ARTISTIC AND CULTURAL HERITAGE
Prof.ssa Martina Gatti
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Academic year 2024/2025
Some of the lessons will be delivered in the centre of Rome, at the Associazione Culturale Sinopie's office in Piazza Margana, 39
To stay up to date on the location of each class, please refer to the Timetable.
4 NOVEMBRE 4 H (14-18)
Lesson 1 - Overview on the virtual world with special access to the Chamber of Commerce for the introduction of the new digital project.
Ticket cost for the show in 5 euro
Location: Piazza Margana, 39 - Spazio Sinopie
11 NOVEMBRE 4H (14-18)
Lesson 2 - How the New Tech are used to promote the cultural heritage-virtual tour with VR visors.
Cost for the rental of VR 8 euro.
Location: Piazza Margana, 39 - Spazio Sinopie
18 NOVEMBRE 8H (Full day a Spoleto per rilievo alla casa romana)
Full day tour for the case study and design of a virtual project and video mapping.
Meeting Point:Train station Tiburtina 8am TBC
25 NOVEMBRE 4 H (14-18)
Lesson 3 - The new digital communication for culture and heritage tourism case study Skylab.
Location: Piazza Margana, 39 - Spazio Sinopie
26 NOVEMBRE 2 H (9.30-11.30)
Special visit to Mausoleum Cecilia Metella with the director and the curator of new VR experience.
Free entrance
Meeting Point: Metro Circo Massimo 9am
2 DICEMBRE 4 H (14-18)
Lesson 4 - Virtuous examples of digital technologies in the main museums and cultural sites VR experience at Domus Palazzo Valentini.
Ticket costs 12 euro
Location: Piazza Margana, 39 - Spazio Sinopie9 DICEMBRE 4 H (14-18)
Briefing for the Project work. Scatola archeologica experience.
Ticket costs 12 euro
Location: Piazza Margana, 39 - Spazio Sinopie
Assessment methods:
Oral exam on the topics addressed during classes + Bibliography (that will be given during the course)
Individual project work
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New Technologies for the Promotion of Roman Archaeological and Artistic Heritage
Prof.ssa Martina Gatti
(This email address is being protected from spambots. You need JavaScript enabled to view it.)
Academic year 2022/2023
Some of the lessons will be delivered in the centre of Rome, at the Associazione Culturale Sinopie's office in Piazza Margana, 39
To stay up to date on the location of each class, please refer to the Timetable.
11 November 2022, 9:00-11:30
OVERVIEW ON THE VIRTUAL WORLD
Definition of "Virtual World"
Statistics
How the concept of virtual reality has been received in the cultural world
17 November 2022, 10:00-12:30
VIRTUAL REALITY EXPERIENCE WITH "ANCIENT ROME TOUR"
23 November 2022, 9:30-11.30
- HOW NEW TECHNOLOGIES (ICT) ARE USED TO PROMOTE ROMAN ARCHEOLOGICAL AND ARTISTIC HERITAGE
3D Technology: 3D reproduction of objects and artifacts
Video mapping
Videogames
Virtual Tours
Focus on Roman Archaeological and Artistic Heritage. Case study: Visual Projections on Rome’s cultural heritage and “Viaggi nell’Antica Roma” on the Forum of Augustus.
29 November 2022, 9.00-13.00
- VIRTUAL BUS (2h 9:00-11:00) and COMMUNICATION 3.0: NEW WAYS TO COMMUNICATE ART IN THE ERA OF DIGITAL TRANSFORMATION (2h 11:00-13:00)
The Web: Before - Now - Future
Virtual Exhibitions and Tours
Social Media for a 3.0 Communication
Video animations
Storytelling
How Covid-19 has changed artistic communication
13 December 2022, 8 h
NAPLES AND HERCULANEUM BY TRAIN
Herculaneum and Pio Monte Della Misericordia: AR experiences
15 December 2022, 9:30 - 13:30
WORKSHOP (Piazza Margana, 39) - Interviews with some experts
19 December 2022, 9:30 - 13:30
WORKSHOP (Piazza Margana, 39)
20 December 2022, 9.30 - 13.30
VIRTUOUS EXAMPLES IN ROME, ITALY and REST OF THE WORLD (2h) and CIRCO MASSIMO EXPERIENCE (2h)
Assessment methods:
Oral exam on the topics addressed during classes + Bibliography (that will be given during the course)
Individual project work
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New technologies for the promotion of Roman archaeological and artistic heritage
Prof.ssa Martina Gatti
(This email address is being protected from spambots. You need JavaScript enabled to view it.)
Academic year 2021/2022
Classroom always in the centre of Rome, Piazza Margana 39, Associazione Culturale Sinopie
4 November 2021, 10.00-12.00 - MS Teams (1st lecture meeting)
OVERVIEW ON THE VIRTUAL WORLD - 2 h
What it is
Statistics (how much the presence of AR and VR increased in various fields, especially in the cultural one, as a way of engaging and interacting with the visitors)
How the concept of virtual reality has been received in the cultural world (by museums, art historians, etc.)
11 November 2021, 10.00-14.00
- HOW NEW TECHNOLOGIES (ICT) ARE USED TO PROMOTE ROMAN ARCHEOLOGICAL AND ARTISTIC HERITAGE - 4h
Augmented Reality and Virtual Reality: oculus, viewers, multimedia projections, etc.
Apps, video games, 3D models, digital tools, websites and social media
GIS world (videomapping, satellite and environmental remote sensing, etc.)
- COMMUNICATION 3.0 OR NEW WAYS OF VIRTUAL COMMUNICATION(how communication has changed since the arrival of the new technologies) - 2 h
1. Virtual Exhibitions and Tours
2. 3D reproduction of objects and artifacts
3. Immersive projections
4. Video animations
5. Storytelling
6. How Covid-19 has changed artistic communication
18 November, 10.00-14.00 - 4 h
- ON-SITE INVESTIGATION
25 November 2021, 10.00-18.00
- ON-SITE INVESTIGATION (Naples and Ercolano)
30 November 2021, 10.00-12.00
VIRTUOUS EXAMPLES IN ROME, ITALY and REST OF THE WORLD
16-17 December 2021 (time: TBD)
WORKSHOPS - 5h + 5h
- ANALYSIS OF A CASE STUDY
- PRACTICAL REALIZATION OF A PROJECT (development of an app or QRcode)
ACADEMIC YEAR 2020/2021
As the course will take place in 2nd semester, further updates will follow.
Programme
- Description of main technologies for museums, focus on Augmented Reality (AR) and multimedia projection Description of practical development of a Vr virtual reality project
- Interviews of virtual developers
- New virtual comunications strategies for Cultural Heritage (gaming , social media and video)
- Virtual reality in Rome Circo Massimo experience- Ara com'era- Progetto domus aurea- Terme Diocleziano 3D-Terme di Caracalla 4 D
- Case studies a Project for app in an historical palace . Galleria Colonna
- Multimedia video experience in Rome Viaggio nei Fori - SUPER itinerario tra Foro e Palatino- Domus romane di Palazzo Valentini - Welcome to Rome Paco Lanciano - Luci sul tempio di Adriano
Bibliography
Augmented Reality and Virtual Reality: The Power of AR and VR for Business
a cura di M. Claudia tom Dieck, Timothy Jung, 2019 Ed Springer
AUGMENTED REALITY, VIRTUAL REALITY, AND COMPUTER GRAPHICS
Exam modalities
Multiple choice questions
Oral examination
Type of Assessment: Written examination on the topics addressed during classes.
Individual project work for development of a virtual app or qrcode
ACADEMIC YEAR 2019/2020
LABORATORY
1st Semester
"New Technologies for fruition of Rome archeological heritage"
Dott.ssa Martina Gatti
"Journeys through the Ancient Rome"
Caesar's Rome - Introduction about Rome timeline
Timeline about Roman history: Age of Kings - Roman Republic - Roman Empire
The highligts of Roman architecture: Temples - Public buildings - Imperial residences
Main archeological sites in Rome - difference between archeological sites and museum collections.
Archeology in Rome - orienting introduction:
The Trajan markets
The Campus Martius
The National Museum of Rome
Archeological technology in Rome: Technological devices in the archeological museums of Rome
*Guided tour*
Palatine Museum with video recostruction
Trajan markets with video mapping of Imperial Forum
Diocletian Baths
Ara Pacis